Privacy Policy — TrulyPure

Effective Date: September 27, 2026

Last Updated: September 27, 2026

At TrulyPure (“we,” “our,” or “us”), we respect your privacy and are committed to protecting the personal data you share with us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website [Insert Website URL] (“Site”) or make a purchase from our brand.

1. Information We Collect

When you interact with TrulyPure, we collect the following types of information:

• Identity & Contact Information: Full name, shipping address, billing address, phone/WhatsApp number, and email address provided during checkout or account registration.

• Order & Transaction Details: Items purchased, order value, payment method selected (e.g., UPI, Net Banking, Card), delivery instructions, and transaction history. (Note: TrulyPure does not collect, process, or store credit/debit card numbers, CVVs, or bank passwords. All payments are encrypted and processed through RBI-authorized payment gateways).

• Technical & Usage Data: IP address, device type, browser version, operating system, pages viewed, time spent on the Site, and referral URLs gathered automatically via cookies and web analytics.

• Customer Care Communications: Queries, feedback, photos, or unboxing videos submitted for support or order verification.

2. How We Use Your Information

We use your personal data for legitimate business operations, including:

• Processing, packing, and delivering your hair care and skincare orders.

• Communicating order confirmations, tracking details, and shipment status alerts via SMS, email, or WhatsApp.

• Providing prompt customer assistance and handling inquiries, replacements, or grievances.

• Improving website functionality, inventory planning, and user experience.

• Sharing updates about new formulations, seasonal offers, and skincare/haircare tips (you may opt out of promotional messages at any time via the "unsubscribe" link).

• Preventing fraud and complying with applicable statutory and regulatory obligations.

3. Sharing & Disclosure of Information

We do not sell, rent, or trade your personal information. We share your information strictly on a need-to-know basis with:

• Logistics & Courier Partners: Third-party courier aggregators and shipping providers (e.g., Shiprocket, Delhivery, Bluedart) solely to deliver your package to your doorstep.

• Payment Gateways: Secure processors (e.g., Razorpay, Cashfree, PhonePe) to safely execute payments.

• Technology & IT Service Providers: Cloud hosting, Shopify storefront systems, and customer messaging platforms.

• Legal Authorities: Regulatory or law enforcement authorities when mandatory under applicable Indian law, subpoena, or government order.

4. Cookies and Tracking Technologies

We use cookies to maintain your shopping cart, remember your browsing preferences, and analyze site traffic. You can modify your browser settings to refuse cookies; however, some sections of the website may not function smoothly as a result.

5. Data Security & Retention

• We implement industry-standard encryption, SSL certifications, and technical safeguards to keep your personal data secure.

• We retain your order and transactional information only for as long as necessary to fulfill the purposes outlined in this policy, manage warranties, and satisfy tax/accounting requirements under Indian law.

6. Your Rights

Under applicable Indian data protection regulations, you have the right to access, rectify, or request the erasure of your personal data held in our active systems, or withdraw consent for marketing communications. To exercise any of these rights, contact us at care@trulypure.com.

7. Grievance Officer & Contact

If you have questions, concerns, or grievances regarding our privacy practices, please contact our designated Grievance Officer:

• • Brand / Company: TrulyPure

  • Grievance Officer: rushithombare23@gmail.com

  • Address:  Shriram Sahaniwas e2 , chandrabhaga nagar, katraj, pune, Maharashtra 411046

  • Support Hours: Monday to Saturday, 10:00 AM – 6:00 PM IST